Hey, it's Joseph here again with the third instalment of our artist branding series! Now we've covered what artist branding is and why it matters, we're going to talk about how important it is to know your audience.
In the ever-evolving music industry, the relationship between artist and audience continues to transform into an intricate dance of resonance and connection. It has become vitally important to establish a deeper bond with your listeners beyond your lyrics and melodies.
To do this, you need to intimately understand who your target audience is. It might sound silly - but how can you properly connect with them otherwise? Once you understand exactly who your target audience is, and what they like, you can begin to forge an extremely strong connection with them.
Beyond the Beats: Understanding Demographics
In the business world, experts often talk about defining your ultimate customer 'avatar'. Essentially, this is the exact type of person you’re trying to appeal to. You'll write down as much information about that ideal customer as you possibly can. Then, whenever you’re creating a new product or service, imagine you’re doing it specifically for that person, so they get the most out of it for their particular needs.
It works just the same way in the music business, too. If you can figure out who the ideal fan of your music is, there's your core audience! The more information you can piece together, the more you'll be able to focus on what you're doing for the audience, and the stronger your artist branding will be... because it'll appeal to just the kind of people out there who respond best. Take lyrics for example - they're a powerful mirror for listeners' emotions and experiences, and by tapping into themes that mean something to your audience, you'll create one of the deepest connections possible with your fans.
How much do you really know about your audience?
Here are a few points to consider when defining your ideal audience.
We'll start with the obvious one! It's essential to know which genres and styles of music your audience gravitates towards, and how your sound fits into that. Think as broadly as you can about this - be sure to consider sub-genres in the mix, and try to find out which other artists your ideal audience likes. Maybe you can collaborate with some of those artists on gigs or releases in the future to help expand your reach?
Age, gender, location
The age, gender, and location of your ideal audience gives you a window into their life experiences and cultural contexts - not to mention an idea of where you should tour!
Cultural influences play a significant role in shaping musical preferences. By considering the cultural backgrounds of your ideal audience, you can incorporate elements that strike a chord with their personal experiences, and create a stronger emotional connection.
Hobbies and passions
Understanding the hobbies and passions of your audience enables you to create content that resonates deeply. If your listeners are interested in outdoor adventures, infuse your narrative with themes of exploration and freedom. If they're a bit more tied to the inner city - and maybe even the nightlife of it - get that imagery into your work instead.
Social and cultural trends
To stay as relevant as possible, it helps to understand the social and cultural trends your ideal audience is interested in. Integrating references to these trends in your music and branding identifies you with them and creates an immediate connection with your audience.
Wrapping it up
Music isn't just an auditory experience, it's a journey of connection - especially in the digital age where there are so many ways to engage directly with an artist beyond the music itself.
The bridge between musicians and their audience is built on understanding who they are, what they love, and what moves them. By delving into the demographics, interests, and preferences of your target audience, and infusing that understanding into what you do, you're not just creating music - you're crafting an experience that resonates on a personal level. Allowing this understanding to guide your artistic decisions from songwriting through to branding will help you create a long-lasting connection that transcends the sound waves.
Look out for more to come in our artist branding series soon - and in the meantime, have fun digging deeper into your audience and how to connect with them!